Jalia & Daniel, Uganda Artisan Enterpreneurs
Jessica Honegger launched Noonday Collection in 2010 after she connected with Jalia and Daniel,
talented jewelry designers in Uganda who dreamed of using fashion to create dignified jobs
in their community. Jessica hosted the first Noonday Trunk Show, selling Jalia and Daniel's
jewelry in her home to raise funds to adopt from Rwanda. Women fell in love with the style and
story of Noonday Collection – and Jessica began to dream bigger than a fundraiser.
Jessica soon partnered with Travis Wilson, a friend passionate about social entrepreneurship
and experienced in building businesses. Both Travis and Jessica had spent years working in Africa
and Latin America. Together they dreamed of starting a business that would alleviate poverty through
entrepreneurship. This dream became Noonday Collection, a business that uses fashion to create
meaningful opportunities around the world.